Ford has even launched a new $1,000 incentive for customers who order new vehicles. In an effort to give their dealers something to sell, several automakers have rolled out cash bonuses for consumers who trade in vehicles. ![]() market light vehicle incentive spending tumbled to $3,052 in May, down 5.7% from April 2021 and 26.9% from May 2020. In response, manufacturers have once again dramatically cut their new vehicle incentives. In May 2020, the Days’ Supply fell to an astonishing 23, from 33 in April 2021 and 61 in May 2020. ![]() Another month, another record low for U.S. To quote the misattributed ancient Chinese curse, "May you live in interesting times." These are interesting times indeed for the automotive industry.
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